FOOH Impact Score:
Impressive
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In this Marcella Birtche cgi campaign, a woman casually strolls past the Marcella Birtche Clinic while checking her phone, setting the stage for a unique hair growth promotion. The scene unfolds as a gigantic inflatable Cebolinha from Turma da Mônica begins to inflate on the building's rooftop, only to have a spaceship appear and fire lasers at his head, resulting in a surprising transformation—Cebolinha grows a full head of hair, prompting the woman to snap a photo of the spectacle. With an innovative use of computer generated graphics, this Marcella Birtche hair growth procedure cgi campaign transforms a classic comic book character into an amusing and relatable display, highlighting Marcella Birtche’s focus on delivering visible and engaging solutions to hair loss.