Marcella Birtche Hair Sprouts on Inflatable Mascot
Cebolinha's Hair Transformation: A CGI Spectacle
This CGI campaign for Marcella Birtche Clinic features a woman walking past the clinic, engrossed in her phone. The scene escalates as a giant inflatable Cebolinha, from Turma da Mônica, inflates on the building's rooftop.
A spaceship then appears, firing lasers at Cebolinha's head. This results in a surprising transformation: Cebolinha grows a full head of hair, prompting the woman to capture the spectacle with a photo. This innovative use of computer-generated graphics transforms a classic comic character into an amusing and relatable display, highlighting Marcella Birtche’s focus on delivering visible and engaging solutions to hair loss.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Davi Soares