FOOH Impact Score:
Impressive
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In this Naked Sundays fake ooh ad, a towering bottle of SPF50+ Hydrating Glow Mist rises above Bondi Beach, placing the brand’s signature product squarely in the middle of Australia’s sun-soaked coastline. The ad humorously reimagines Bondi’s famous shoreline as the perfect pedestal for sun protection, with the beach-scene transformed through augmented reality into a stage for skincare awareness. A clear execution that masterfully blends humor and creativity with a memorable twist on everyday SPF use.