L’Oréal Paris Giant Bottle Inflates at Coop City

This CGI video for L’Oréal Paris Elvive Collagen transforms a Swiss department store into a captivating haircare spectacle. The scene opens on the Coop City St. Annahof building in Switzerland, with the camera zooming towards a deflated purple balloon-like form on the ground.

As the camera approaches, the object suddenly inflates, rising to become a giant L’Oréal Paris Elvive Collagen bottle. It gently sways before lifting off and floating upwards out of frame. The camera remains fixed on the now-clear space, reinforcing the product's presence in an everyday urban setting.