Bimba y Lola Floating Bucket Bags Over City
Giant Hand Reaches for Floating Bags
This mixed reality ad for Bimba y Lola features a rooftop viewing deck overlooking a city. A giant hand reaches up towards the sky where oversized Carlino bucket bags float above the skyline, slowly descending towards the people below.
The ad reimagines the urban horizon as a stage for these bags to drift over buildings and highways. One immense orange Carlino bucket bag glides down to meet a woman’s outstretched hand before lifting back into the air, positioning the accessory as a presence that appears to take over the cityscape through CGI effects.
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FOOH Impact ScoreSolid
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Artist:ro.cgi
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