Liquid I.V. Massive Hydration Packets Encased in Ice

Liquid I.V. Hydration Packets: A Colossal CGI Display

This Liquid I.V. FOOH advertisement features colossal hydration packets displayed across iconic Indian cityscapes. The video opens at Horniman Circle Garden, where an enormous Açaí Berry Liquid I.V. Hydration Multiplier packet is encased in a shimmering block of ice, surrounded by floating açaí berries.

The scene then transitions to the Victoria Memorial, showcasing an oversized Lemon Lime packet dramatically displayed in ice. Finally, the video moves to the expansive Oval Maidan, where an Orange flavour packet rises impressively with the Rajabai Clock Tower in the background.

Through captivating computer-generated imagery, this Liquid I.V. electrolyte drink FOOH ad transforms these historic locations into a vibrant showcase, highlighting the brand's mission to refresh hydration culture across India.

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Credits

Artist:Yellow
Agency:Yellow
Production:Yellow
VFX:Yellow

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:India
Date posted:February 12, 2025
Source:Instagram