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Liquid I.V. Massive Hydration Packets Encased in Ice

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Liquid I.V.

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Beauty & Personal Care

Country: India

Cities: Mumbai, Kolkata

Effects / Animations: Large Objects, Ice

Surroundings: Horniman Circle Garden, Victoria Memorial, Oval Maidan, Rajabai Clock Tower, Park, City, Cars

Date posted: February 12, 2025

Source: Instagram

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In this Liquid I.V. FOOH ad, a colossal hydration revolution begins as the scene opens at Horniman Circle Garden, where an enormous Açaí Berry Liquid I.V. Hydration Multiplier packet sits frozen in a shimmering block of ice, surrounded by floating açaí berries that hover in midair. The scene unfolds as the camera shifts to the majestic Victoria Memorial, where another oversized Lemon Lime packet is dramatically displayed in ice, capturing attention with its citrus brilliance, before cutting to the expansive Oval Maidan, where the Orange flavor packet rises impressively with the iconic Rajabai Clock Tower in the backdrop. With a captivating use of computer generated imagery, this Liquid I.V. electrolyte drink FOOH ad transforms historic cityscapes into an unexpectedly vibrant showcase, highlighting Liquid I.V.’s mission to refresh hydration culture across India.

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