Birla Estates Lohagad Fort Rises into Modern Homes

Lohagad Fort Transforms into Modern Homes

This FOOH (fake out-of-home) CGI advertising campaign for Birla Estates features the distinctive grandeur of Lohagad Fort. The video begins with clouds parting to reveal the fort, enveloped in swirling mist.

The historic monument then undergoes a dynamic transformation, reimagined as Birla Punya's swimming pool and rising residential towers. Engaging CGI effects are used to highlight this evolution, blending drama with a memorable twist on real estate development.

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FOOH Impact ScoreImpressive
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Credits

Artist:Yellow
Agency:Yellow
Production:Yellow
VFX:Yellow

Metadata

Work Type: FOOH
Brand Industry:Services
Country:India
City:Pune
Date posted:March 23, 2025
Source:Instagram