Birla Estates Lohagad Fort Rises into Modern Homes
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FOOH Impact Score
Impressive
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A-Tier
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In this Birla Estates FOOH campaign, clouds gradually part to unveil the distinctive grandeur of Lohagad Fort surrounded by swirling mist. The ad dramatically reimagines this historic monument with a dynamic transformation into Birla Punya's swimming pool and rising residential towers, using engaging CGI effects to emphasize the evolution. A resonant execution that masterfully blends drama with a memorable twist on real estate development.
