The Trafford Centre Airplane Landing on Roof
Fashion Arrivals Touch Down on the Roof
This Trafford Centre faux OOH ad features a commercial airliner making a runway of the shopping destination. The video begins with an aerial view of the centre, showing rows of parked cars, as a red and white airplane enters the frame, descending with its landing gear extended.
The camera follows the plane as it touches down on the roof, displaying bold red letters spelling “TRAFFORD” along its fuselage. A staircase unfolds to meet a red carpet connected to a brown stage, where three individuals in cozy sweaters and pants stride confidently toward a spotlight. The final wide shot reveals the full setup in a seamless view.
Using captivating CGI effects, this ad transforms the shopping complex into an effective product showcase for luxurious new fashion arrivals.