POP MART Twinkle Follows Bow Across China and Thailand
Twinkle's Journey Across Asia
This POP MART fake out-of-home advertisement showcases sweeping cityscapes of Shanghai, with the Oriental Pearl TV Tower framed by a dynamic billboard featuring the Crush on You blind box series. The ad humorously reimagines urban landmarks as integral to Twinkle's journey.
Key moments include a CGI bow launching from behind an advertisement, a painted tarmac heart at Hongqiao Airport, and massive floating Twinkle figures dancing alongside an albatross. These scenes unfold across airports and shopping hubs in both China and Thailand, offering a creative blend of humour and product storytelling.
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FOOH Impact ScoreOutstanding
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Credits
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