POP MART Twinkle Follows Bow Across China and Thailand
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FOOH Impact Score
Outstanding
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A
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C
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Brand: POP MART
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In this POP MART fake ooh ad, sweeping cityscapes of Shanghai frame the Oriental Pearl TV Tower as a dynamic billboard of the Crush on You blind box series lights up the skyline. The ad humorously reimagines urban landmarks as part of Twinkle's journey, featuring a CGI bow launch from behind an advertisement, a painted tarmac heart at Hongqiao Airport, and massive floating Twinkle figures dancing beside an albatross through airports and shopping hubs. A creative blend that masterfully blends humor and creativity with a distinctive twist on product storytelling.
