Maybelline Giant Mascara Inflated Inside Train

Maybelline Mascara Train Takeover

This faux out-of-home advertisement for Maybelline features a giant yellow mascara tube inflating inside a moving train. The train interior includes blue seats and yellow handrails.

Illustrated eyes and the phrase 'BUILDABLE SLEEK VOLUME' are integrated into the carriage design. The ad humorously transforms a public transit commute into a bold beauty showcase, with the mascara inflating to a towering size. This piece blends humour and creativity, offering a memorable twist on makeup storytelling.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:July 2, 2025
Source:Instagram