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Maybelline Giant Mascara Inflated Inside Train

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Maybelline

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Inflation

Surrounding: Train Interior

Date posted: July 2, 2025

Source: Instagram

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In this Maybelline faux ooh ad, a yellow mascara tube appears inside a moving train with blue seats and yellow handrails, where illustrated eyes and the phrase 'BUILDABLE SLEEK VOLUME' blend into the carriage. The ad humorously reimagines public transit with a buildable mascara that inflates into a towering version of the product, transforming a simple commute into a bold beauty showcase. A dynamic piece that masterfully blends humor and creativity with a memorable twist on makeup storytelling.

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