Sephora Lip Gloss Transform Façade’s Texture

In this Sephora FOOH campaign, two towering digital screens at Riyadh Boulevard City dazzle passersby as they simultaneously display Dua Lipa applying YSL Loveshine Plumping Lip Oil Gloss. The ad dramatically reimagines the bustling urban street with a massive bottle of gloss floating into view, its cap unscrewing to reveal a sleek applicator that glides across the screen. A dynamic execution that masterfully blends creativity with product storytelling as both buildings transform into a purple, glossy puffer-textured façade, finishing in sync with the gloss bottle sealing itself and drifting away.