OGX Haircare Products Glides on the Rope

Imagine a city skyline becoming the stage for a revolutionary haircare delivery. That’s the captivating premise of this OGX Beauty FOOH ad featuring the Bond Protein Repair collection gliding through the air. The video unfolds as a rope cable stretches between two tall buildings, carrying bottles of Bond Protein Repair 450°F Heat Protect Spray, Lightweight Shampoo, Lightweight Conditioner, and Sealing Serum across the line; the camera follows as these products zip seamlessly through the urban landscape and slip through a window into an interior space. Using innovative computer generated graphics, this OGX Beauty FOOH ad transforms an everyday cityscape into an engaging product showcase.