OGX Haircare Products Glides on the Rope
OGX Haircare Products Glide on a Rope
This OGX Beauty FOOH (fake out-of-home) ad features the Bond Protein Repair collection in a revolutionary delivery concept. The video shows a rope cable stretched between two tall city buildings, with products from the collection gliding along it.
The Bond Protein Repair 450°F Heat Protect Spray, Lightweight Shampoo, Lightweight Conditioner, and Sealing Serum zip seamlessly through the urban landscape. The camera follows as they slip through a window into an interior space, transforming an everyday cityscape into an engaging product showcase using innovative computer-generated graphics.
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FOOH Impact ScoreOutstanding
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