Marc Jacobs Giant Perfume Installation near Pearl Tower
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FOOH Impact Score
Outstanding
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Brand: Marc Jacobs
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In this Marc Jacobs FOOH campaign, a towering Marc Jacobs Daisy Wild bottle stands in the center of a city street, its green glass glinting under the light and crowned with oversized white, pink, and green daisy blossoms. The ad dramatically reimagines an urban intersection as the entryway to nature, with the transformation revealing lush grass and blooming daisies lining the sidewalks, leading toward the iconic Oriental Pearl Tower. A creative execution that masterfully blends visual storytelling and dynamic transformation with a distinctive brand identity centered on the spirit of outdoor exploration.
