Marc Jacobs Giant Perfume Installation near Pearl Tower
Marc Jacobs Daisy Wild in Shanghai
This Marc Jacobs FOOH campaign features a towering Marc Jacobs Daisy Wild perfume bottle positioned in the centre of a city street. Its green glass glints under the light, and it is crowned with oversized white, pink, and green daisy blossoms.
The advertisement dramatically reimagines an urban intersection near the iconic Oriental Pearl Tower. The transformation reveals lush grass and blooming daisies lining the sidewalks, leading towards the landmark. This creative execution blends visual storytelling and dynamic transformation with the brand's identity, which is centred on the spirit of outdoor exploration.
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FOOH Impact ScoreOutstanding
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Credits
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