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Mary Kay Giant Tablet Reveal At Azrieli Center

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Mary Kay

Metadata

Brand Industry: Beauty & Personal Care

Country: Israel

City: Tel Aviv

Effects / Animations: Building Transformation, Large Objects, Floating & Flying Objects

Surroundings: Azrieli Center, City

Date posted: February 7, 2025

Source: Instagram

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In this Mary Kay CGI campaign, an aerial shot sweeps over the Azrieli Tower as one of the building's facades opens to reveal a giant floating tablet above a gift box tied with a pink ribbon. The ad humorously reimagines a city skyline with a beauty twist, where pink dollar signs leap from both the tablet and building while a pink helicopter carries a massive Mary Kay shopping bag in the background. A dynamic production that masterfully blends humor and creativity with a memorable twist on brand identity.

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