FOOH Impact Score:
Solid
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Imagine the Jardin du Luxembourg turning into a romantic unboxing stage. That’s the captivating premise of this Musc Intime FOOH ad featuring an oversized fragrance box nestled in a Parisian landmark. The video unfolds as the elegant red beauty case, placed in the center of the park, opens dramatically to unveil life-sized fragrance bottles surrounded by real blossoms, blending real-world elements with fantastical scale. Using engaging CGI effects, this Musc Intime FOOH ad transforms a familiar urban garden into an imaginative product showcase.