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LG Laptop Driving on Manhattan Bridge

FOOH Impact Score:

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Solid

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Learnings

  • Human interaction is everything - incamera reactions lend authenticity
  • Lead with the architectural icon - recognition leads to attention
  • Make your message clear, or risk viewers tuning out

Credits

Brand: LG

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: United States of America

City: New York

Effects / Animations: Large Objects, Simple Motion

Surroundings: Manhattan Bridge, Bridges, Streets, Buildings, Cars

Date posted: March 13, 2024

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This LG faux ooh ad begins with a man walking along the street when he spots a giant LG Gram Pro laptop driving by the iconic Manhattan Bridge in New York, as if it were a car. This moment cleverly highlights the slim design of the brand's laptop, fit to go through even the narrowest of paths, as the man, surprised by the sight, pulls out his phone to capture the moment, snapping a photo of the impressive laptop against the backdrop of the bridge. As a perfect blend of Distinctive storytelling and Effective product integration, the CGI effects enhancement is designed for showcasing the laptop’s sleek and portable design.

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