Haier Washing Machines Play Tennis at Louvre
Improvable
Credits
Brands: Haier, Roland-Garros
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In this Haier vfx advertising, the scene opens on the Louvre Pyramid before the camera zooms out to reveal a massive washing machine set in the middle of a brown tennis court with a net, dramatically positioned in front of the iconic glass structure. The scene unfolds as tennis balls branded with Roland Garros 2025 and Wilson bounce across the court, one hitting the side of the washing machine and triggering a light bounce, revealing two Haier washing machines in the midst of an unusual tennis match. With a captivating use of computer generated graphics, this Haier washing machine campaign transforms Parisian landmarks like the Luxor Obelisk into part of an unexpected tennis journey, highlighting Haier’s invitation to Roland Garros visitors to experience the Haier Laundry Lounge at Tribune Concorde from June 4 to 8.







