Haier Washing Machines Play Tennis at Louvre

This Haier VFX advertisement opens on the Louvre Pyramid. The camera then zooms out to reveal a massive washing machine positioned in the middle of a brown tennis court, complete with a net, set dramatically in front of the iconic glass structure.

The scene progresses with tennis balls, branded Roland Garros 2025 and Wilson, bouncing across the court. One ball strikes the side of the washing machine, causing a light bounce and revealing two Haier washing machines engaged in an unusual tennis match. The campaign utilises computer-generated graphics to integrate Parisian landmarks, such as the Luxor Obelisk, into this unexpected tennis journey.

The advertisement highlights Haier's invitation to Roland Garros visitors to experience the Haier Laundry Lounge at Tribune Concorde, scheduled from June 4 to 8.