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Adidas Giant Shoes Carried by Hot Air Balloon

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Credits

Brand: Adidas

Metadata

Brand Industry: Fashion & Apparel

Country: Japan

City: Fujinomiya

Effects / Animations: Floating & Flying Objects, Large Objects

Surroundings: Mount Fuji, City, Trees, Cars

Date posted: December 11, 2023

Source: Instagram

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This Adidas cgi video begins with four individuals gazing into the horizon as Mount Fuji rises majestically in the background, setting the stage for a unique promotional journey. This moment cleverly highlights the cultural inspiration behind the Adizero Ekiden shoes as the scene reveals a vibrant crossroad flanked by verdant trees and steady street traffic, while a massive red hot air balloon featuring oversized Adidas sneakers floats above with 'Adizero Ekiden' boldly displayed. As a perfect blend of authentic storytelling and captivating product integration, the CGI effects enhancement is designed for showcasing innovation through the fusion of Japanese tradition and cutting-edge sportswear design.

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