Adidas Giant Shoes Carried by Hot Air Balloon

Adidas Adizero Ekiden: Mount Fuji Hot Air Balloon

The video opens with four individuals observing Mount Fuji, establishing the cultural inspiration for the Adizero Ekiden shoes. The scene transitions to a vibrant crossroads with trees and street traffic.

Above this setting, a large red hot air balloon floats, carrying oversized Adidas sneakers. The balloon prominently displays 'Adizero Ekiden'. This CGI-enhanced promotion integrates Japanese tradition with sportswear design to showcase product innovation.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Adidas

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Japan
Date posted:December 11, 2023
Source:Instagram