Gloryfy Giant Sunglasses Spiral Down Ski Lift Tower

In this Gloryfy FOOH ad, a quiet alpine morning in Ischgl is interrupted as a ski lift tower comes into view against the snow-covered mountains, drawing attention to an unexpected twist with an oversized pair of unbreakable sunglasses spiraling gracefully down its metal pole. The scene unfolds as the camera closes in on the XXL eyewear installation, branded with the Gloryfy logo at its base, before zooming out to reveal a man and woman observing the scene; the woman acknowledges the installation with a comment, while cable cars pass steadily in the background. With an innovative use of computer generated graphics, this Gloryfy eyewear campaign transforms the snowy ski lift setting into a stylish, relatable spectacle, highlighting Gloryfy’s message that their unbreakable glasses can handle anything.