Lacoste Locker Room Runway Set Design

This Lacoste fake out-of-home (FOOH) advertisement features a CGI set design for the brand’s Spring/Summer 2026 fashion showcase. The scene opens with a white floor accented by green turf lines, establishing a minimal yet structured stage.

As the camera pans and zooms out, the full set design inside the Lycée Carnot is revealed. The space transforms into a stylised locker room, where green lines echo tennis court markings. Stacks of white folded cloths, wrapped in monochrome bands, curve neatly around the area, and white-curtained entryways suggest model entrances.

Through the resonant use of CGI effects, this Lacoste fashion campaign FOOH ad re-imagines a traditional school setting into a contemporary runway concept, underscoring Lacoste’s blend of heritage and innovation.