Sonderstories Hoodie Drapes Giralda Tower

Hoodie Drapes Seville's Giralda Tower

This Sonderstories VFX advertising features a massive digital hoodie enveloping the Giralda tower in Seville. The scene shows onlookers stopping and gathering to photograph the towering monument, which is transformed into a surreal retail canvas.

The campaign is part of Sonderstories' Black Friday promotion, using augmented reality to highlight the brand's product line. This approach transforms a well-known landmark into a fresh, relatable spectacle, showcasing Sonderstories' unique seasonal marketing.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Spain
City:Seville
Date posted:November 23, 2023
Source:Instagram