Approve Giant Black T-Shirt on Christ the Redeemer
S
FOOH Impact Score
Outstanding
S-Tier
A
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Approve FOOH ad begins with an aerial shot slowly revealing the iconic Christ the Redeemer Statue cloaked in misty clouds. This moment cleverly highlights the brand’s bold approach to fashion storytelling as the camera pans out to expose the statue dressed in a massive black shirt bearing a large letter 'A' on its lower side, hinting at an upcoming release with the simple caption 'Soon.' As a perfect blend of clear storytelling and dynamic product integration, the CGI enhancement is designed for building anticipation around the brand’s latest drop.
