Messika Giant Floating Crystal at Arc de Triomphe
Crystal Floats Up and Down
This FOOH ad features a glowing crystal levitating inside the iconic Arc de Triomphe. The crystal floats up and down within the monument, catching the light as cars move underneath and the camera steadily zooms in.
The video concludes with a 'MESSIKA PARIS' text overlay. This CGI enhancement promotes the luxury brand’s Champs Elysées boutique launch and seasonal campaign, blending distinctive storytelling with clear product integration.
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FOOH Impact ScoreImpressive
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Credits
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