Messika Giant Floating Crystal at Arc de Triomphe
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Messika
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This Messika FOOH ad begins with a glowing crystal levitating inside the iconic Arc de Triomphe. This moment cleverly highlights the brand’s Parisian elegance and boldness as the crystal floats up and down within the grand monument, catching the light while cars move underneath and the camera steadily zooms in, concluding with the MESSIKA PARIS text overlay. As a perfect blend of distinctive storytelling and clear product integration, the CGI effects enhancement is designed for promoting the luxury brand’s Champs Elysées boutique launch and seasonal campaign.
