FOOH Impact Score:
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Outstanding
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In this Shopbop cgi campaign, a pink helicopter glides above Miami’s Design District with an oversized Shopbop shopping bag dangling beneath it. The ad humorously reimagines a fashion-forward cityscape as the backdrop for delivering style from above, with the giant bag being gently placed on the rooftop of a corner pop-up store. A creative execution that masterfully blends humor and creativity with a memorable twist on immersive retail storytelling.
Shopbop
Shopbop
Victoria's Secret
Prada
Tory Burch
Miami Design District
Pandora
Rabanne