KitKat Giant Vending Machine Pops Out Mega Bars
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This KitKat cgi video begins with a fully branded giant vending machine towering over a festival setting. This moment cleverly highlights KitKat’s spontaneity and delight as Ciclopin walks up to a life-sized vending machine, presses a few buttons, and is stunned when three massive KitKat bars emerge from a larger machine behind him, drawing gasps from nearby festivalgoers during Rock in Rio 2024. As a perfect blend of clear storytelling and dynamic product integration, the computer generated graphics enhancement is designed for immersive festival activation.
