FOOH Impact Score:
Outstanding
Learn moreThis e.l.f. Cosmetics faux ooh ad begins with an e.l.f. Cosmetics helicopter soaring over Mount Rushmore, carrying a giant e.l.f. Blemish Breakthrough Stick It to Zits Pimple Patch. This moment cleverly highlights the effectiveness of the product in unexpected situations as the helicopter hovers above George Washington’s iconic sculpture, carefully applying the oversized patch to his face. A short time lapse follows, and a long rope is pulled from below, slowly peeling off the patch to reveal a clear, blemish-free surface, proving it can remove any pimple fast in a short time. As a perfect blend of Distinctive storytelling and computer generated graphics product integration, the enhancement is designed for showcasing the brand’s innovative skincare solution in a bold, engaging way.
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