e.l.f. Cosmetics Giant Pimple Patch at Sculpture

Staff Pick

Pimple Patch Peels Off Mount Rushmore

This faux out-of-home advertisement features an e.l.f. Cosmetics helicopter flying over Mount Rushmore. It carries a giant e.l.f. Blemish Breakthrough Stick It to Zits Pimple Patch, which is then carefully applied to George Washington’s sculpture.

A time-lapse sequence follows, showing a rope pulling the patch away to reveal a clear, blemish-free surface. This CGI integration showcases the product's effectiveness in removing blemishes quickly, blending distinctive storytelling with computer-generated graphics.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Artist:ReillyFX
Agency:Movers+Shakers
Production:ReillyFX
VFX:ReillyFX
Sound:ReillyFX

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:April 29, 2024
Source:Instagram