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Glade Giant Aerosol at Wasl Dome

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Glade

Metadata

Brand Industry: Retail & Consumer Goods

Country: United Arab Emirates

City: Dubai

Effects / Animations: Large Objects, Morphing & Transformation, Floating & Flying Objects, Falling Objects, Swarm & Particles

Surrounding: Wasl Dome

Date posted: January 16, 2025

Source: Instagram

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In this Glade FOOH ad, a black-and-white view of the Wasl Dome opens the scene as people stroll along a tree-lined sidewalk, introducing the brand’s aerosol product in an urban landscape. The scene unfolds as a giant purple Glade spray can drops from the sky, and as it touches down, vibrant color flows through the environment, diffusing lavender flowers toward the camera and transforming the world into soothing hues, accompanied by on-screen text that reads INSTANTLY RESETS THE VIBE WITH SOOTHING LAVENDER, followed by OWN THE AIR and the Glade logo. With a dynamic use of computer generated imagery, this Glade spray ad transforms the ordinary cityscape into a fresh, relatable spectacle, highlighting Glade’s campaign goal of scent-driven ambiance reset.

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