Glade Giant Aerosol at Wasl Dome
Purple Can Drops, Color Flows
This Glade FOOH ad opens with a black-and-white view of the Wasl Dome, showing people strolling along a tree-lined sidewalk. A giant purple Glade spray can then drops from the sky.
As the aerosol touches down, vibrant colour flows through the environment, diffusing lavender flowers towards the camera. The world transforms into soothing hues, accompanied by on-screen text that reads 'INSTANTLY RESETS THE VIBE WITH SOOTHING LAVENDER', followed by 'OWN THE AIR' and the Glade logo.
This CGI ad transforms the ordinary cityscape into a fresh, relatable spectacle, highlighting Glade’s campaign goal of scent-driven ambiance reset.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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