FOOH Impact Score:
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Outstanding
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In this SHISEIDO fake out of home ad, a captivating view of the Statue of Liberty is interrupted by a massive translucent object covered in red flowers gently floating in the New York Harbor. The ad dramatically reimagines the iconic monument with a computer generated imagery spectacle, as the object opens and transitions to a city street, where red petals cascade down to form a floating SHISEIDO ULTIMUNE Power Infusing Serum bottle above the skyline. A dynamic presentation that masterfully blends visual creativity with a memorable twist on skincare innovation.
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