Andersen Giant Christmas Gift with Panda
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Andersen Company
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In this Andersen FOOH campaign, the scene opens with a view of the Royal Castle under a grey sky, with the courtyard partially framed by a towering Christmas tree while people stroll, snap photos, and take selfies. The ad humorously reimagines the iconic castle setting with a giant Santa clad in yellow, emerging behind the structure and presenting a massive branded gift box with computer generated imagery. A clear execution that masterfully blends humor and creativity with a memorable twist on festive brand identity.
