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Trade Republic Giant Card Reflects Toledo Cathedral

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Trade Republic

Metadata

Brand Industry: Services

Country: Spain

City: Toledo

Effects / Animations: Large Objects, Optical Illusion & Perspective Tricks

Surroundings: Skyline, Toledo Cathedral

Date posted: July 1, 2025

Source: Instagram

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In this Trade Republic faux ooh ad, a wide panoramic shot of Toledo, Spain, subtly shifts to reveal a distinctive Trade Republic card towering upright in a plaza, its glossy surface mirroring the intricate façade of the Toledo Cathedral as the camera angle glides. The ad humorously reimagines a tranquil Spanish cityscape with a digital twist, as a mobile notification reading 'Bizum now available' appears and seamlessly transforms the scene into a smartphone interface—turning the plaza into a phone lock screen at precisely 9:41. An innovative execution that masterfully blends creativity with a clear product storytelling, highlighting Trade Republic's fully localised banking features for Spanish users: instant transfers with Bizum, a Spanish IBAN, and 2% interest on all cash with no cap.

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