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Smirnoff Ice Giant Bottle on Ice Rink

Giant Bottle in Chicago fake out of home ad of Smirnoff View this post on Instagram

FOOH Impact Score:

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Impressive

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Learnings

  • In camera reactions lend authenticity
  • Make us wait - establish promise and lead to a satisfying reveal for algorhythm friendly watch through
  • Seize seasonal moments - be part of the current conversation

Credits

Brand: Smirnoff

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: Illinois

Effect / Animation: Large Objects

Surroundings: Chicagoland, Buildings, Skyscrapers, City

Date posted: April 12, 2024

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Imagine a giant Smirnoff Ice Original towering over a winter scene in Chicago, surrounded by excited ice skaters. That’s the Captivating premise of this Smirnoff Ice cgi video featuring an oversized bottle as the center of attention. The video unfolds as two girls invite viewers to take in the spectacle, setting the stage for a vibrant celebration. As the camera captures the lively atmosphere, the massive bottle suddenly erupts with colorful confetti, enhancing the festive mood and signaling the perfect occasion to enjoy a refreshing ice-cold drink. Using computer generated imagery, this Smirnoff Ice cgi video transforms a cold Chicago setting into an Engaging product showcase.

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