Multi Academy Giant Lipstick Rocket Lands at Obelisk of São Paulo
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FOOH Impact Score
Outstanding
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A
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Brand: Multi Academy
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In this Multi Academy CGI ad, a red rocket stamped with the words 'HIDRA LIPS' descends over Avenida Paulista, capturing the busy urban motion from above. The ad humorously reimagines São Paulo’s iconic Obelisk as a launchpad for a lipstick-shaped rocket, positioning beauty as a soaring force in the city narrative. A captivating presentation that masterfully blends creativity with a memorable twist on beauty education and brand storytelling.
