Multi Academy Giant Lipstick Rocket Lands at Obelisk of São Paulo
Hidra Lips Rocket Descends Over Avenida Paulista
This Multi Academy CGI advertisement features a red rocket, emblazoned with 'HIDRA LIPS', descending over Avenida Paulista in São Paulo. The video captures the city's urban motion from an aerial perspective.
The ad humorously re-imagines São Paulo’s iconic Obelisk as a launchpad for this lipstick-shaped rocket. It positions beauty as a soaring force within the city's narrative, blending creativity with a memorable twist on beauty education and brand storytelling.
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FOOH Impact ScoreOutstanding
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