Cofidis Letter Balloons Hooked on Building
Cofidis Letter Balloons Ad
This Cofidis fake out of home ad transforms a historic city square into a stage for celebration. The video opens with a view of a Ferris wheel, then pans to Place du Général-de-Gaulle. Oversized letter balloons, attached to a building, float into the air to spell 'COFIDIS'.
A banner then unfurls along the building's facade, displaying 'Bonne année 2024'. People walk through the area, with the Beffroi de Lille visible in the background. This engaging CGI ad creates a memorable product showcase within an iconic cityscape.
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FOOH Impact ScoreSolid
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