Cinq a Sept Red Heel Pop-Up Store Installation
Cinq à Sept Red Heel Pop-Up Store Installation
This faux out-of-home advertisement for Cinq à Sept features a mysterious cloud of smoke that dissipates to reveal a towering red Martine Block Heel Pump. The massive heel structure is placed prominently on a city pedestrian pathway.
The installation functions as both a pop-up store and a sculpture, drawing passersby into its interior. This CGI effects enhancement was designed to build anticipation for the Martine Block Heel Pump release on 21 November 2024.
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