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Adidas Sneaker Racing on Streets

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Impressive

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Learnings

  • Leverage UGC angles to lend authenticity
  • Weave the product into your creative - make it clear from the first frame

Credits

Brand: Adidas

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Complex Motion, Fire & Smoke

Surroundings: Highways, Parking Lots, Garages, Cars, Roads, Traffic

Date posted: September 1, 2023

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In this Adidas cgi campaign, cars cruise along the highway as an Adizero Sneaker zooms past them like a race car. The scene unfolds as it speeds ahead, then drifts smoothly into a parking garage, spinning around before coming to a stop in front of another car. With a Captivating use of CGI effects, this Adidas running shoe cgi campaign transforms an everyday commute into a fresh, relatable spectacle, highlighting Adidas’s performance-driven innovation.

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