Yandex Go Inflated Icons Comes to Life at Stadium
Yandex Go Inflated Icons at Stadium
This Yandex Go mixed reality ad features immersive out-of-home visuals and urban interaction. The video opens on the façade of Krasnodar Stadium, where a massive LED screen lights up with a dynamic Yandex Go advertisement, showcasing moving icons and floating balloons.
In a surprising twist, the icons begin to emerge from the screen, transforming into real inflatables. Yellow balloons follow, lifting gracefully into the sky, blending the digital and real worlds into one seamless experience. This campaign invites everyone to discover the new and easy Yandex Go in their cities.
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FOOH Impact ScoreSolid
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