Pupa Milano Piazza del Duomo Turns Pink

In this Pupa Milano vfx advertising, a close-up of a blinking eye with green iris and extra-long lashes appears on a billboard at the corner of Via dei Mercanti, introducing the Vamp Lash Extension mascara. The scene unfolds as the lashes are coated by a swinging mascara wand, the corner turns to reveal giant pink VAMP mascaras and then again to display the product name. As the video shifts to Piazza del Duomo, iconic buildings are washed in soft pink tones with ‘VAMP! LASH EXTENSION’ tags, while shoppers pass by undisturbed. A turn toward the Duomo di Milano shows a tunnel-like structure branded with Pupa Milano leading into a surreal pink space, where a towering mascara tube stands center stage, bathing the view in rose hues. Finally, the majestic Duomo returns to view before switching to bold white text reading ENJOY THE VAMP! WAVE on a vibrant pink background next to the Pupa Milano logo. With a distinctive use of CGI effects, this Pupa Milano mascara ad campaign transforms downtown Milan into a spirited beauty scape, highlighting Pupa Milano’s push for bold eyelash expression through immersive city-scale branding.