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L’Oréal Groupe Lipstick 3D Billboard in Paris

FOOH Impact Score:

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Credits

Brand: L’Oréal Groupe

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Billboard & Digital Screen, Floating & Flying Objects, Large Objects, Morphing & Transformation

Surrounding: Galeries Lafayette

Date posted: July 10, 2024

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This YSL cgi ad begins with a massive 3D LED billboard glowing against a vibrant pink backdrop at the iconic Galeries Lafayette. This moment cleverly highlights the irresistible shine of YSL Loveshine lipstick as it emerges as if rising from water, breaking through the screen and floating gracefully above the bustling street. As the cap glides open, a flurry of pink heart-shaped balloons drifts into the air, each one carrying the words “YSL LOVESHINE” and “Yves Saint Laurent” beneath it. As a perfect blend of Memorable storytelling and Dynamic product integration, the CGI effects enhancement is designed for illuminating your lips with YSL Loveshine.

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