FOOH Impact Score:
Outstanding
Learn moreThis YSL cgi ad begins with a massive 3D LED billboard glowing against a vibrant pink backdrop at the iconic Galeries Lafayette. This moment cleverly highlights the irresistible shine of YSL Loveshine lipstick as it emerges as if rising from water, breaking through the screen and floating gracefully above the bustling street. As the cap glides open, a flurry of pink heart-shaped balloons drifts into the air, each one carrying the words “YSL LOVESHINE” and “Yves Saint Laurent” beneath it. As a perfect blend of Memorable storytelling and Dynamic product integration, the CGI effects enhancement is designed for illuminating your lips with YSL Loveshine.
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