L’Oréal Groupe Lipstick 3D Billboard in Paris
L’Oréal Lipstick 3D Billboard in Paris
This CGI advertisement for YSL Loveshine lipstick features a massive 3D LED billboard at the iconic Galeries Lafayette in Paris. The ad begins with the billboard glowing against a vibrant pink backdrop, with the lipstick appearing to rise from water and break through the screen.
The YSL Loveshine lipstick then floats gracefully above the street. As the cap opens, pink heart-shaped balloons drift into the air, each displaying 'YSL LOVESHINE' and 'Yves Saint Laurent'. This CGI enhancement aims to highlight the product's shine.
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FOOH Impact ScoreOutstanding
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Credits
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