Red Bull Giant Arcade Emerges from Palazzo Brancaccio
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Brand: Red Bull
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In this Red Bull fake ooh ad, the scene opens with a captivating dusk view of the Palazzo Brancaccio as traffic flows steadily and the façade of the building dramatically splits apart, revealing an arcade machine glowing with red light. The ad humorously reimagines this historical Roman palazzo with an arcade machine rising from its core, casting the Red Bull Kumite logo into the sky like a digital beacon. A dynamic presentation that masterfully blends humor and creativity with a memorable twist on gaming culture and urban spectacle.
