Game of Thrones Banner Rolls Up at NYSE Building
House Targaryen Banner Unfurls Over NYSE
This CGI video for HBO begins with the New York Stock Exchange building displaying a banner that reads “ALL MUST CHOOSE”. This moment highlights the show’s cultural relevance, as a massive black banner featuring the House Targaryen logo then unfurls over the building's facade.
Crowds gather to capture the transformation on their phones. This computer-generated graphics enhancement was designed to build anticipation around the launch of Season 2 of House of the Dragon, blending resonant storytelling with captivating product integration.
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FOOH Impact ScoreOutstanding
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