FOOH Impact Score:
Outstanding
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This HBO cgi video begins with the iconic New York Stock Exchange building prominently displaying a banner that reads “ALL MUST CHOOSE”. This moment cleverly highlights the show’s cultural relevance as, moments later, a massive black banner featuring the House Targaryen logo unfurls over the building's facade, drawing the attention of gathered crowds who eagerly capture the transformation on their phones. As a perfect blend of resonant storytelling and captivating product integration, the computer generated graphics enhancement is designed for building anticipation around the launch of Season 2 of House of the Dragon.