Samsung Giant Phone Unfolds from Building Facade

Samsung Galaxy Z Fold 6 Unfolds in Zurich

This Samsung FOOH advertisement features a sweeping aerial view of a Samsung Galaxy Z Fold 6 billboard installation. The display stretches across the facade of a building located on Pfingstweidstrasse in Zurich.

The scene unfolds as the phone delicately opens onscreen. A traffic enforcer in a green vest signals a passing white truck to slow down, then gazes upwards as the unfolding continues. The massive display eventually reveals a live map of Zurich’s parking system.

Through captivating computer-generated imagery, this Samsung smartphone installation campaign transforms an everyday urban intersection into a fresh, relatable spectacle, highlighting Samsung’s innovative approach to blending technology with urban environments.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Samsung

Metadata

Work Type: FOOH
Country:Switzerland
City:Zurich
Date posted:July 23, 2024
Source:Instagram