Samsung Giant Phone Unfolds from Building Facade
Samsung Galaxy Z Fold 6 Unfolds in Zurich
This Samsung FOOH advertisement features a sweeping aerial view of a Samsung Galaxy Z Fold 6 billboard installation. The display stretches across the facade of a building located on Pfingstweidstrasse in Zurich.
The scene unfolds as the phone delicately opens onscreen. A traffic enforcer in a green vest signals a passing white truck to slow down, then gazes upwards as the unfolding continues. The massive display eventually reveals a live map of Zurich’s parking system.
Through captivating computer-generated imagery, this Samsung smartphone installation campaign transforms an everyday urban intersection into a fresh, relatable spectacle, highlighting Samsung’s innovative approach to blending technology with urban environments.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand: