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Samsung Giant Phone Unfolds from Building Facade

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FOOH Impact Score

Impressive

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Credits

Brand: Samsung

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Switzerland

City: Zurich

Effects / Animations: Billboard & Digital Screen, Large Objects

Surrounding: City

Date posted: July 23, 2024

Source: Instagram

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In this Samsung FOOH ad, a sweeping aerial view reveals a Samsung Galaxy Z Fold 6 billboard installation stretching across the facade of a building on Pfingstweidstrasse in Zurich. The scene unfolds as the phone delicately unfolds onscreen, drawing viewers into the action below where a traffic enforcer in a green vest signals a passing white truck to slow down, then gazes up as the unfolding continues, eventually revealing a live map of Zurich’s parking system on the massive display. With a captivating use of computer generated imagery, this Samsung smartphone installation campaign transforms an everyday urban intersection into a fresh, relatable spectacle, highlighting Samsung’s innovative approach to blending technology with urban environments.

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