Samsung Giant Phone Unfolds from Building Facade

In this Samsung FOOH ad, a sweeping aerial view reveals a Samsung Galaxy Z Fold 6 billboard installation stretching across the facade of a building on Pfingstweidstrasse in Zurich. The scene unfolds as the phone delicately unfolds onscreen, drawing viewers into the action below where a traffic enforcer in a green vest signals a passing white truck to slow down, then gazes up as the unfolding continues, eventually revealing a live map of Zurich’s parking system on the massive display. With a captivating use of computer generated imagery, this Samsung smartphone installation campaign transforms an everyday urban intersection into a fresh, relatable spectacle, highlighting Samsung’s innovative approach to blending technology with urban environments.