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Shake Shack Giant Cup Parachutes into Plaza

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Shake Shack

Who we think created this: Ali Alzidany

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Saudi Arabia

City: Riyadh

Effects / Animations: Large Objects, Billboard & Digital Screen, Complex Motion

Surrounding: City

Date posted: September 23, 2024

Source: Instagram

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In this Shake Shack fake ooh ad, a giant branded cup attached to a vibrant green parachute slowly descends from the skies above a Saudi shopping district, showcasing the brand’s seasonal lemonade. The scene unfolds as the oversized cup, emblazoned with the iconic burger logo, floats into view and gently touches down in the center of a bustling pedestrian area surrounded by Shake Shack-themed billboards, marking a festive celebration of Saudi National Day with their limited edition green National Day Lemonade. With a dynamic use of VFX, this Shake Shack beverage promotion fake ooh ad transforms a public space into a celebratory canvas, highlighting Shake Shack’s nod to local culture through immersive brand storytelling.

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