Jimmy John’s Cheese Pull Spans Billboard

This Jimmy John's FOOH (fake out-of-home) advertisement features a bold pizza-sandwich hybrid pulled to impossible lengths across a record-long billboard set against the Dubai skyline, with the Burj Khalifa in the distance.

The video opens on the roadside billboard as two hands punch through the surface to grip a giant pizza sandwich. As it's pulled apart, a continuous stretch of melted cheese runs the entire length of the structure. The camera pans right to emphasise the sandwich and cheese pull's extent.

The scene then cuts to a view from inside a moving train, where passengers observe the same stretched sandwich and flowing cheese along the billboard as the train passes. This dynamic CGI ad showcases Jimmy John's concept of combining pizza and sandwich into one creation.