Din Tai Fung Xiao Long Bao Hot Air Balloons
Dumplings Drift Over Singapore's Skyline
This Din Tai Fung fake out-of-home advertisement imagines Singapore's skyline as a floating food experience. Giant Xiao Long Bao dumplings drift across the city, transforming it into an immersive dumpling haven.
The oversized, soup-filled dumplings are shown floating effortlessly across cable cars, hovering over Marina Bay, and dotting the horizon from the financial district to Sentosa. This augmented reality advertisement transforms iconic urban landmarks into a clear product showcase.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Aundraj Jude
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