Din Tai Fung Xiao Long Bao Hot Air Balloons
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine Singapore's skyline becoming a floating food experience. That’s the fun premise of this Din Tai Fung fake out of home ad featuring giant Xiao Long Bao dumplings floating above the city. The video unfolds as these oversized soup-filled delights drift effortlessly across cable cars, hover over Marina Bay and dot the horizon from the financial district to Sentosa, transforming the city into an immersive dumpling haven. Using augmented reality, this Din Tai Fung fake out of home ad transforms iconic urban landmarks into a clear product showcase.
