Elemis F1 Race Car of Jars Ride Through Street
Jar Races Through Covent Garden
This CGI advertisement for Elemis features a colossal moisturizer jar appearing in the middle of Covent Garden. The oversized jar then transforms into a sleek Formula 1 racing car, complete with polished metallic wheels.
The F1 car is depicted racing through the cobblestone streets with smooth agility. This augmented reality enhancement is designed for driving engagement in premium urban campaigns, blending distinctive storytelling with creative product integration.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Eye Studio
NYX Professional Makeup Duck LIps Pops Out of Screen
Sephora Beauty Products Visible on Phone
L'Oréal Building Showcases Hair Products
metaKosmos
OGX Beauty Hair Oil Sprays from Billboard
Bullpadel Tennis Balls Fall from Digital Screen
L'Oréal Paris Eyebrow Billboard Transformation
NYX Glue Primer Applied on Billboard
Axe Bottle Rotates as Banner Rolls
YSL Window Glass Turns Pink
Farmacy Balm Rolls in the Store Garden
Rabanne Million Golden Chain Billboard at Monnaie de Paris
Maybelline Pink Mascara-Themed Tram