Elemis F1 Race Car of Jars Ride Through Street
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Elemis vfx advertising begins with a colossal moisturizer jar morphing in the middle of Covent Garden. This moment cleverly highlights the brand’s ability to combine skincare luxury with surprising visual narratives as the oversized jar transforms into a sleek Formula 1 racing car, complete with polished metallic wheels, racing through the cobblestone streets with smooth agility. As a perfect blend of distinctive storytelling and creative product integration, the augmented reality enhancement is designed for driving engagement in premium urban campaigns.
