Elemis Giant Cleansing Balm as Swimming Pool
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Elemis CGI ad, a massive Pro-Collagen Cleansing Balm jar glows in the center of an exclusive resort pool, transforming the water into shimmering liquid gold. The ad humorously reimagines a luxurious spa sanctuary with floating skincare accessories and elegant marble terraces framing striped umbrellas, showcasing a skincare solution that elevates poolside indulgence. A distinctive spot that masterfully blends creativity with a memorable twist on skincare.
