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Flormar Mascara Emerges from Billboard

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FOOH Impact Score

Outstanding

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Credits

Brand: Flormar

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Imagine a city skyline interacting with cutting-edge cosmetics. That’s the dynamic premise of this Flormar cgi video featuring the Volume Up mascara. The video unfolds as a red mascara emerges from a standing billboard beside a black bench on a waterfront promenade in Turkey, hovering as if animated by unseen forces. The scene then transitions fluidly to the crisp plaza before the Headquarters Business Park in Jeddah, where the same billboard appears and the mascara wand smoothly detaches and floats midair. The final backdrop reveals the Dubai skyline with the Museum of the Future clearly in view, as the wand glides back into the tube and the mascara slides into place within the billboard. Using captivating computer generated graphics, this Flormar cgi video transforms urban landscapes into an innovative product showcase.

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