Palmer's Cocoa Butter Formula in Giant Ice Cream Cone
Palmer's Cocoa Butter: A Sweet Urban Delivery
This CGI advertisement for Palmer's Cocoa Butter Formula features a giant bottle dramatically suspended from a helicopter. It hovers over a cityscape, aligning with pinpoint accuracy above a branded truck topped with an enormous ice cream cone.
The scene unfolds as the bottle precisely dispenses its rich, creamy formula into the cone. This creates a clever visual metaphor connecting the product's chocolate-like fragrance to the indulgent appeal of dessert.
Utilising augmented reality, this Palmer's skincare CGI ad transforms a typical city delivery truck into a surprising urban billboard. It highlights Palmer's campaign message that their Cocoa Butter smells delicious enough to (almost) eat, but is made to nourish your skin.
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FOOH Impact ScoreOutstanding
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