Galeries Bartoux Giant "Fragmented Traveler" Comes to Life

Galeries Bartoux's Giant 'Fragmented Traveler' in Paris

This CGI advertisement for Galeries Bartoux features Bruno Catalano’s iconic hollow sculpture, the 'Fragmented Traveler', stepping into real-life Paris. The giant figure, dressed in its signature blue attire, towers above the streets, highlighting the gallery’s focus on pushing the boundaries of contemporary art.

The monumental traveler strides past historic architecture and crosses the Place de la Concorde, observed by stunned onlookers. It then locks eyes with the distant Statue of Liberty across the Seine, symbolising a transatlantic connection from Paris to New York. This computer-generated graphics enhancement is designed to showcase global artistic movements through public engagement.

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Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:USA
Date posted:May 8, 2024
Source:Instagram