Intermarché Giant Jersey Display in Lille

This Intermarché fake out of home ad begins with a massive cycling jersey hoisted high above Lille's skyline by a towering crane. This moment cleverly highlights the brand's commitment to professional cycling as the Intermarché jersey, draped in the team’s red, white, and black colors, hovers over the city's historic architecture in dramatic fashion, transforming downtown Lille into a celebration zone ahead of the Grand Départ event. As a perfect blend of insightful storytelling and innovative product integration, the CGI effects enhancement is designed for rallying an entire city around their shared passion for competitive cycling.