Intermarché Giant Jersey Display in Lille
Intermarché Giant Jersey in Lille
This fake out-of-home advertisement for Intermarché features a massive cycling jersey, in the team’s red, white, and black colours, hoisted high above Lille's skyline by a towering crane. The CGI effects transform downtown Lille into a celebration zone.
The display highlights Intermarché's commitment to professional cycling ahead of the Grand Départ event, rallying the city around their shared passion for competitive cycling.
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Credits
Brand:
Artist:Busterwood
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