Erewhon Woman Carries Smoothie Cup
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a woman needing two arms to carry her smoothie. That’s the captivating premise of this Erewhon faux ooh ad featuring an enormous branded drink. The video unfolds as a woman stands outside a sleek Erewhon storefront, clutching a towering pink smoothie cup nearly twice her size, complete with a blue straw and the Erewhon logo, turning a simple wellness beverage into a moment of spectacle. Using dynamic computer generated imagery, this Erewhon faux ooh ad transforms an everyday smoothie into an effective product showcase.
